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Stock Charts, Performance & Trend Analysis for SHCO
Soho House & Co Inc.

SHCO
Year-to-Date: 2.8%
This Week: 18.0%
SHCO Stock Charts
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barchart of year-to-date performances

SHCO
Year-to-Date (YTD) Return: 2.82%
 
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Long Term Trend: Very Good
Medium Term Trend: Very Good
Short Term Trend: Very Good
Soho House
Overall Trend Score:
90 Out Of 100
Bottomline: Bullish Trend


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August 15, 2025 - The year-to-date (YTD) return or performance of Soho House (SHCO) is up 2.82% but is underperforming the overall stock market by -7.51%.

Recently, the weekly return of Soho House (SHCO) is up 18.03% and is outperforming the overall market by 15.97%.

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All trends (long term, mid-term and short term) for Soho House & Co Inc. looks good.

The overall 12Stocks.com Smart Investing & Trading Score is 90 (measures stock trend from 0-bearish to 100-bullish) which puts SHCO in short term bullish trend.

The Smart Investing & Trading Score from previous trading session is 90 and an improvement of trend continues. Scroll down for key technical charts, support & resistance levels and analysis for Soho House.

Stock Analysis for SHCO
Name: Soho House & Co Inc.
Sector: Services & Goods
SubSector: Lodging
In A Glance
Soho House (SHCO) Stock Performance and Technical Trend Chart View
 
SHCO Recent Price: 7.81    
MarketCap: 1642.69 Millions
Day Percent Change: 0.5%
Day Change: 0.03
Week Change: 18.03%
Year-to-date Change: 2.82%
Weekly SHCO Technical Chart


Daily SHCO Technical Chart
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Short Term Trend Analysis for SHCO		 
90 / 100
The current technical trend score is 90 in a scale where 0 is bearish and 100 is bullish.
The technical trend score from previous session is 90.
Trend score updated daily. Not to be used for investing.

Stocks Similar To Soho House
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SHCO Related Pages
Top Services & Goods Stocks ➞
Retail Stocks Profit$how ➞
Top Services & Goods ETFs ➞


Compare SHCO's Trend (90) with trends of related stocks
Atour Lifestyle 51 ➞
Amazon.com 80 ➞
Amazon.com 80 ➞
Alibaba 70 ➞
Alibaba 70 ➞
Walmart 40 ➞
Walmart 40 ➞
Home Depot 100 ➞
Home Depot 100 ➞
Walt Disney 60 ➞
Walt Disney 60 ➞

The table below shows stocks similar to Soho House & Co Inc., i.e, from same subsector or sector along with year-to-date (2.8% YTD), weekly (18%) & daily performaces for comparison. Usually, stocks from similar sector tend to move together but companies that have innovative products, services or good management tend to outperform. Compare 12Stocks.com Smart Investing & Trading Scores to see which stocks in this sector are trending better currently. Click on ticker or stock name for detailed view (place cursor on ticker or stock name to view charts quickly). Click on to add stock symbol to your watchlist and to view watchlist.
Don't forget to get complete 360o overview of best moving sectors
& stocks daily here at 12Stocks.com ➞
TickerStock NameWatchlistCategoryRecent PriceSmart Investing & Trading Score
[0 to 100]		Change %Weekly Change%YTD Change%
ATATAtour Lifestyle Lodging34.4851-0.284.632.99%
SHCOSoho House Lodging7.81900.5018.02.82%
AMZNAmazon.com  Media224.56800.481.02.36%
AMZNAmazon.com  Media230.98800.481.02.36%
BABAAlibaba  Retail126.86703.135.050.81%
BABAAlibaba  Retail122.28703.135.050.81%
WMTWalmart  Retail100.99400.27-2.312.35%
WMTWalmart  Retail100.85400.27-2.312.35%
HDHome Depot Retail407.181002.945.36.00%
HDHome Depot Retail400.321002.945.36.00%
DISWalt Disney Media116.64602.761.35.20%
DISWalt Disney Media116.31602.761.35.20%
CMCSAComcast  Media32.94401.012.4-9.87%
CMCSAComcast  Media32.90401.012.4-9.87%
COSTCostco Wholesale Retail978.853058.101.17.24%
COSTCostco Wholesale Retail975.393058.101.17.24%
MCDMcDonald s Restaurants305.07800.10-0.86.44%
MCDMcDonald s Restaurants308.95800.10-0.86.44%
VMARVision Marine Services2.8420-12.56-34.1-79.06%
SBUXStarbucks  Restaurants94.18601.705.84.50%
SBUXStarbucks  Restaurants93.06601.705.84.50%
MNSOMINISO  Services19.5250-1.733.2-13.10%
REYNReynolds Consumer Chemicals23.149010.473.4-12.18%
LOWLowe s Retail256.331004.077.65.42%
LOWLowe s Retail253.051004.077.65.42%
TGTTarget  Retail105.36401.06-0.0-20.50%


Technical Levels: For the trading inclined, the following are the key levels of resistance (ceiling) and support (floor) for SHCO. Ceiling and floor levels are stock prices at which the stock trend gets resistance or support respectively. Stocks & their trends tend to pause at these levels and hence traders have an eye on them.

Long term levels are more important. Stocks that have broken thru their resistance or support levels convincingly tend to have stronger trends (confirm with charts above visually).
Key Technical Levels for SHCO
 Short TermWeeklyLong Term
Resistance (Ceiling)
Support (Floor)

        
RELATIVE PERFORMANCE OF
Soho House & Co Inc.
Vs
THE MARKET
Relative performance of Soho House & Co Inc. Compared to Overall Market
How is SHCO faring versus the market [S&P 500] ? Is it lagging or leading ? How is its relative performance ?
Symbol Day Change Week Change Year-to-Date Change
SPY 24.16% 2.06% 10.33%
SHCO 0.5% 18.03% 2.82%

SHCO Chart
S&P 500 (Market) Chart
Year to date returns, SHCO is underperforming the market by -7.51%
This week, SHCO is outperforming the market by 15.97%


        
Performance of Soho House & Co Inc. vs Services & Goods ETF RELATIVE PERFORMANCE OF
Soho House & Co Inc.
Vs
Services & Goods Sector
Let us compare apples to apples and compare performance of SHCO with its sector ETF (contains basket of stocks of same sector) XRT [Retail SPDR] ?
Symbol Day Change Week Change Year-to-Date Change
XRT 2.54 % 4.47 % 7.4 %
SHCO 0.5% 18.03% 2.82%

SHCO Chart
Services & Goods Chart
Year to date, SHCO is underperforming Services & Goods sector by -4.58%
This week, SHCO is outperforming Services & Goods sector by 13.56%

List Of ETF Funds Related To Soho House & Co Inc.

The table below shows ETFs (Exchange Traded Funds) similar to Soho House & Co Inc., i.e, from same sector along with year-to-date (YTD), weekly & daily performaces for comparison. Usually, ETFs and associated stocks from similar sector tend to move together but companies that have innovative products, services or good management tend to outperform. Move mouse or cursor over ETF symbol to view short-term technical chart and over ETF name to view long term chart. Click on to add ETF symbol to your watchlist and to view watchlist.
TickerStock NameWatchlistCategoryRecent PriceChange %Weekly Change%YTD Change%
UCCProShares Ultra Consumer Svcs  Services & Goods49.992.965.78-2.73%
UCCProShares Ultra Consumer Svcs  Services & Goods49.882.965.78-2.73%
UGEProShares Ultra Consumer Goods  Services & Goods19.181.052.47.27%
UGEProShares Ultra Consumer Goods  Services & Goods18.811.052.47.27%
XLYConsumer Discretionary SPDR Services & Goods229.852.012.862.95%
XLYConsumer Discretionary SPDR Services & Goods229.592.012.862.95%
XHBSPDR Homebuilders Services & Goods115.734.458.6411.28%
XHBSPDR Homebuilders Services & Goods113.664.458.6411.28%
RTHRetail HOLDRs Services & Goods247.670.630.810.46%
RTHRetail HOLDRs Services & Goods247.930.630.810.46%
SCCProShares UltraShort Consumer Svcs  Services & Goods15.90-19.86-5.49-12.44%
SCCProShares UltraShort Consumer Svcs  Services & Goods15.91-19.86-5.49-12.44%
SZKProShares UltraShort Consumer Goods  Services & Goods11.67-0.9-1.87-8.71%
XRTRetail SPDR Services & Goods85.032.544.477.4%
XRTRetail SPDR Services & Goods83.752.544.477.4%
ITBiShares U.S. Home Construction Services & Goods111.204.397.999.08%
ITBiShares U.S. Home Construction Services & Goods109.484.397.999.08%
RCDRydex EW Consumer Discretionary Services & Goods23.5700-1.47%
VCRVanguard Consumer Discretionary VIPERs Services & Goods382.671.923.122.37%
VCRVanguard Consumer Discretionary VIPERs Services & Goods382.001.923.122.37%
PKBPowerShares Construction Services & Goods92.503.696.0522.28%
PKBPowerShares Construction Services & Goods90.973.696.0522.28%
PEJPowerShares Leisure  Services & Goods58.329.763.2312.58%
IYCiShares US Consumer Services Services & Goods102.791.682.047.35%
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