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Stock Charts, Performance & Trend Analysis for HOG
Harley-Davidson, Inc.

HOG
Year-to-Date: -19.1%
This Week: 0.7%
HOG Stock Charts
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HOG
Year-to-Date (YTD) Return: -19.06%
 
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Long Term Trend: Very Good
Medium Term Trend: Good
Short Term Trend: Very Good
Harley-Davidson
Overall Trend Score:
53 Out Of 100
Bottomline: Neutral Trend


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August 11, 2025 - The year-to-date (YTD) return or performance of Harley-Davidson (HOG) is down -19.06% and is underperforming the overall stock market by -27.45%.

Recently, the weekly return of Harley-Davidson (HOG) is up 0.71% but is underperforming the overall market by -1.67%.

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All trends (long term, mid-term and short term) for Harley-Davidson, Inc. looks good.

The overall 12Stocks.com Smart Investing & Trading Score is 53 (measures stock trend from 0-bearish to 100-bullish) which puts HOG in short term neutral trend.

The Smart Investing & Trading Score from previous trading session is 68 and hence a deterioration of trend. Scroll down for key technical charts, support & resistance levels and analysis for Harley-Davidson.

Stock Analysis for HOG
Name: Harley-Davidson, Inc.
Sector: Consumer Staples
SubSector: Recreational Vehicles
In A Glance
Harley-Davidson (HOG) Stock Performance and Technical Trend Chart View
 
HOG Recent Price: 24.22    
MarketCap: 4193.69 Millions
Day Percent Change: 7.32%
Day Change: 2.6
Week Change: 0.71%
Year-to-date Change: -19.06%
Weekly HOG Technical Chart


Daily HOG Technical Chart
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Short Term Trend Analysis for HOG
 
53 / 100
The current technical trend score is 53 in a scale where 0 is bearish and 100 is bullish.
The technical trend score from previous session is 68.
Trend score updated daily. Not to be used for investing.

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Compare HOG's Trend (53) with trends of related stocks
Tesla 10
OneWater Marine 66
General Motors 46
O Reilly 32
Johnson Controls 41
Procter & Gamble 10
Coca-Cola 27
PepsiCo 51
NIKE 61
Philip Morris 10
Mission Produce 56
Albertsons 10
Altria 61
Mondelez 10
Estee Lauder 61

The table below shows stocks similar to Harley-Davidson, Inc., i.e, from same subsector or sector along with year-to-date (-19.1% YTD), weekly (0.7%) & daily performaces for comparison. Usually, stocks from similar sector tend to move together but companies that have innovative products, services or good management tend to outperform. Compare 12Stocks.com Smart Investing & Trading Scores to see which stocks in this sector are trending better currently. Click on ticker or stock name for detailed view (place cursor on ticker or stock name to view charts quickly). Click on to add stock symbol to your watchlist and to view watchlist.
Don't forget to get complete 360o overview of best moving sectors
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TickerStock NameWatchlistCategoryRecent PriceSmart Investing & Trading Score
[0 to 100]
Change %Weekly Change%YTD Change%
TSLATesla  Auto329.6510-11.778.9-18.37%
ONEWOneWater Marine Auto15.22663.67-3.4-12.43%
GMGeneral Motors Auto53.534631.841.90.74%
ORLYO Reilly Auto103.333220.164.3-91.29%
JCIJohnson Controls Auto105.55410.99-0.934.33%
AZOAutoZone  Auto4035.1668-1.424.626.02%
PCARPACCAR Inc Auto97.34661.480.9-6.13%
FFord Motor Auto11.3246-12.504.618.08%
CPRTCopart  Auto46.19451.111.5-19.52%
QSQuantumScape  Auto8.76461.086.168.79%
APTVAptiv  Auto66.9015-32.011.910.62%
GPCGenuine Parts Auto133.09660.793.714.93%
KMXCarMax  Auto54.96104.72-1.8-32.78%
AAPAdvance Auto Auto59.0846-3.8812.126.59%
GNTXGentex  Auto26.62662.511.3-6.40%
LKQLKQ  Auto29.46102.23-0.6-19.27%
CVNACarvana Co Auto347.56414.30-5.570.91%
LEALear  Auto95.89461.963.02.09%
BWABorgWarner  Auto38.54683.312.721.68%
ALSNAllison Transmission Auto87.731353.440.1-18.60%
OSKOshkosh  Auto134.36731.902.941.99%
PIIPolaris  Auto51.44664.493.7-9.37%
HOGHarley-Davidson  Auto24.22537.320.7-19.06%
ANAutoNation  Auto196.23544.403.015.54%
THOThor Industries Auto94.92663.944.00.40%
PGProcter & Gamble Staples153.5110-0.311.9-7.28%
KOCoca-Cola  Food70.34270.872.213.81%
PEPPepsiCo  Food145.2151-4.654.3-3.66%
NKENIKE  Retail74.19610.91-0.6-1.46%
PMPhilip Morris Tobacco170.18100.304.442.65%
AVOMission Produce Agriculture12.32562.180.7-14.27%
ACIAlbertsons  Retail19.71102.720.51.81%


Technical Levels: For the trading inclined, the following are the key levels of resistance (ceiling) and support (floor) for HOG. Ceiling and floor levels are stock prices at which the stock trend gets resistance or support respectively. Stocks & their trends tend to pause at these levels and hence traders have an eye on them.

Long term levels are more important. Stocks that have broken thru their resistance or support levels convincingly tend to have stronger trends (confirm with charts above visually).
Key Technical Levels for HOG
 Short TermWeeklyLong Term
Resistance (Ceiling)
Support (Floor)

        
RELATIVE PERFORMANCE OF
Harley-Davidson, Inc.
Vs
THE MARKET
Relative performance of Harley-Davidson, Inc. Compared to Overall Market
How is HOG faring versus the market [S&P 500] ? Is it lagging or leading ? How is its relative performance ?
Symbol Day Change Week Change Year-to-Date Change
SPY 24.16% 2.38% 8.39%
HOG 7.32% 0.71% -19.06%

HOG Chart

S&P 500 (Market) Chart
Year to date returns, HOG is underperforming the market by -27.45%
This week, HOG is underperforming the market by -1.67%


        
Performance of Harley-Davidson, Inc. vs Consumer Staples ETF RELATIVE PERFORMANCE OF
Harley-Davidson, Inc.
Vs
Consumer Staples Sector
Let us compare apples to apples and compare performance of HOG with its sector ETF (contains basket of stocks of same sector) XLP [Consumer Staples SPDR] ?
Symbol Day Change Week Change Year-to-Date Change
XLP 9.53 % 2.89 % 5.48 %
HOG 7.32% 0.71% -19.06%

HOG Chart

Consumer Staples Chart
Year to date, HOG is underperforming Consumer Staples sector by -24.54%
This week, HOG is underperforming Consumer Staples sector by -2.18%

List Of ETF Funds Related To Harley-Davidson, Inc.

The table below shows ETFs (Exchange Traded Funds) similar to Harley-Davidson, Inc., i.e, from same sector along with year-to-date (YTD), weekly & daily performaces for comparison. Usually, ETFs and associated stocks from similar sector tend to move together but companies that have innovative products, services or good management tend to outperform. Move mouse or cursor over ETF symbol to view short-term technical chart and over ETF name to view long term chart. Click on to add ETF symbol to your watchlist and to view watchlist.
TickerStock NameWatchlistCategoryRecent PriceChange %Weekly Change%YTD Change%
XLPConsumer Staples SPDR Consumer Staples82.489.532.895.48%
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